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GACECode: 716GACE®Code: 716Georgia GaPSC130 Questions · 5 Testlets · 3h 15minGrades 6–12 MarketingNo Reference Materials

GACE® Marketing (6–12) (716)
Practice Test

You'll prepare for five testlets — 227 Marketing Foundations (30 questions, 45 min, $31.50), 228 Business Concepts and Skills for Marketing (20 questions, 30 min, $31.50), 229 The Marketing Mix (30 questions, 45 min, $31.50), 502 Technology, Economics, and Career Development (20 questions, 30 min, $31.50), and 501 Financial Literacy (30 questions, 45 min, $43.00). Combined: 130 questions, 3 hours 15 minutes, $169.00. You need a cumulative score of 220 or higher, and you must also meet the floor score for each individual testlet. No calculator or reference sheet is provided. Administered by Evaluation Systems of Pearson for GaPSC.

130
Questions
3h 15m
Time limit
220
Pass score
3
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GACE Marketing (6–12) (716): Test at a Glance

Here’s a quick overview of the exam. Testlets 227 and 229 are your largest at 30 questions each. Testlets 228 and 502 each have 20 questions.

Assessment code
716
GACE Marketing (6–12)
Total questions
130
Across five testlets
Combined testing time
3h 15m
All five in one appointment
Passing score
220
Cumulative, plus each floor
Combined fee
$169
All five testlets together
Reference materials
None
No calculator provided
Testlet 227
Marketing Foundations
30q · 45 min · $31.50
Testlet 228
Business Concepts & Skills
20q · 30 min · $31.50
Testlet 229
The Marketing Mix
30q · 45 min · $31.50
Testlet 502
Technology, Economics & Career Dev.
20q · 30 min · $31.50 · Shared
Testlet 501
Financial Literacy
30q · 45 min · $43.00 · Shared
Tutorial + NDA
+15 min
Per testing session

About the GACE Marketing (6–12) (716)

Here’s what you need to know before you register.

The GACE Marketing (6–12) exam is for individuals seeking admission to an educator preparation program, initial certification in Georgia, or qualification to teach marketing education in Georgia secondary schools. It is administered through Evaluation Systems of Pearson on behalf of the Georgia Professional Standards Commission (GaPSC).

The exam is made up of five testlets, which you can take together in one session or separately. Testlets 227 (Marketing Foundations) and 229 (The Marketing Mix) are your largest, each with 30 questions and a 45-minute time limit. Testlets 228 (Business Concepts and Skills for Marketing) and 502 (Technology, Economics, and Career Development) each have 20 questions and a 30-minute time limit. Testlet 501 (Financial Literacy) has 30 questions and a 45-minute time limit. Combined, all five testlets total 130 questions in 3 hours and 15 minutes — the longest content exam of its kind.

Fees differ by testlet: Testlets 227, 228, 229, and 502 each cost $31.50 individually, while Testlet 501 (Financial Literacy) costs $43.00. All five testlets together cost $169.00. Plan for extra time beyond the testing minutes themselves: add 15 minutes per testing session for a tutorial and to complete a nondisclosure agreement.

Two of the five testlets aren’t marketing-specific: Testlet 502 (Technology, Economics, and Career Development) and Testlet 501 (Financial Literacy) also appear on GACE Business (715). If you’ve already passed either testlet through the Business exam, verify whether you have credit toward the Marketing exam before registering. The exam is delivered entirely by computer in a selected-response (multiple-choice) format. No reference materials are provided for any of the five testlets.

To pass, you need a cumulative score of 220 or higher, and you must also meet the floor — the minimum required score — for each individual testlet. To register, create a GaPSC MyPSC account at mypsc.gapsc.org, then create an Evaluation Systems GACE testing account at gace.es.pearson.com.

Five Testlets at a Glance

Testlets 227 and 229 are your largest at 30 questions each. Testlets 228 and 502 each have 20 questions. Testlet 501 has 30 questions but a higher fee.

Testlet 227
Marketing Foundations
Questions30
Time45 min
Fee$31.50
Marketing fundamentals and the marketing concept, market segmentation and targeting, consumer behavior, marketing ethics, and the role of marketing in business and society.
Testlet 228
Business Concepts and Skills for Marketing
Questions20
Time30 min
Fee$31.50
General business principles applied to marketing, entrepreneurship, business communication for marketing professionals, sales techniques, and customer service.
Testlet 229
The Marketing Mix
Questions30
Time45 min
Fee$31.50
The four Ps of marketing: product development and branding, pricing strategies, distribution and place, and promotion, including advertising and digital marketing.
Testlet 502 — Shared
Technology, Economics, and Career Development
Questions20
Time30 min
Fee$31.50
Business technology and information systems, economic principles, workplace readiness skills, and career development. Shared with GACE Business (715).
Testlet 501 — Shared
Financial Literacy
Questions30
Time45 min
Fee$43.00
Financial responsibility, decision-making, and planning; risk management tools; principles of investing; and managing credit and debt. Shared across multiple GACE assessments.

GACE Marketing (6–12) (716) Exam Outline

Below you’ll find the content areas covered in each testlet, along with the confirmed question count and time limit for each.

Testlet 227
Marketing Foundations
There are 30 selected-response questions in this testlet, and you’ll be timed at 45 minutes. These questions test your knowledge and abilities regarding the following:
  • Fundamental marketing concepts and the marketing concept as a business philosophy
  • Market segmentation and target marketing strategies
  • Consumer behavior and decision-making processes
  • Marketing ethics and social responsibility
  • The role of marketing in business and society
  • Careers in marketing
30q
45 minutes
$31.50 individual
Testlet 228
Business Concepts and Skills for Marketing
There are 20 selected-response questions in this testlet, and you’ll be timed at 30 minutes. These questions test your knowledge and abilities regarding the following:
  • General business principles as applied to marketing roles
  • Entrepreneurship in a marketing context
  • Business communication for marketing professionals
  • Sales techniques and customer service
20q
30 minutes
$31.50 individual
Testlet 229
The Marketing Mix
There are 30 selected-response questions in this testlet, and you’ll be timed at 45 minutes. These questions test your knowledge and abilities regarding the following:
  • Product development, product life cycle, and branding
  • Pricing strategies and pricing objectives
  • Distribution channels, place, and supply chain concepts
  • Promotion, including advertising, sales promotion, and digital marketing
30q
45 minutes
$31.50 individual
Testlet 502 — Shared testlet
Technology, Economics, and Career Development
There are 20 selected-response questions in this testlet, and you’ll be timed at 30 minutes. These questions test your knowledge and abilities regarding the following:
  • Business technology and information systems
  • Fundamental economic principles as applied to business
  • Workplace readiness skills
  • Career development and career pathways
20q
30 minutes
$31.50 individual
Testlet 501 — Shared testlet
Financial Literacy
There are 30 selected-response questions in this testlet, and you’ll be timed at 45 minutes. These questions test your knowledge and abilities regarding the following:
  • Financial responsibility, decision-making, and personal budgeting
  • Tools used to inform consumers and manage risk, including insurance
  • Principles of investing, including risk-return trade-off and diversification
  • Managing credit and debt, including credit scores and debt repayment strategies
30q
45 minutes
$43.00 individual

High-Priority Topics by Testlet

Use this section to focus your study time. These topics are drawn from the official GACE 716 content objectives.

Testlet 227

Marketing Foundations — Top Topics

30q · 45 min
The marketing concept. Know how the marketing concept — identifying and satisfying customer needs profitably — differs from a production-oriented or sales-oriented business philosophy.
Market segmentation and targeting. Know the major segmentation bases — demographic, geographic, psychographic, and behavioral — and how businesses select target markets.
Consumer behavior. Know the stages of the consumer decision-making process and the factors that influence purchasing decisions.
Marketing ethics. Know how ethical principles apply to marketing practices, including truthful advertising and fair pricing.
Testlet 228

Business Concepts and Skills for Marketing — Top Topics

20q · 30 min
Sales techniques. Know the steps of the personal selling process, from approach through closing, and how each step applies to a marketing role.
Customer service principles. Know how strong customer service supports marketing goals and builds customer loyalty.
Entrepreneurship in marketing. Know how entrepreneurial thinking applies to marketing roles, including identifying opportunities and taking initiative.
Business communication. Know effective written and verbal communication practices in a marketing and sales context.
Testlet 229

The Marketing Mix — Top Topics

30q · 45 min
The four Ps. Know product, price, place, and promotion as the four core elements of the marketing mix, and be ready to classify a marketing decision as belonging to one of the four.
Product life cycle. Know the four stages — introduction, growth, maturity, and decline — and the typical marketing strategy associated with each stage.
Pricing strategies. Know common pricing strategies, including penetration pricing, skimming, and competitive pricing, and when a business would use each.
Promotion and digital marketing. Know the promotional mix — advertising, sales promotion, public relations, and personal selling — and how digital and social media marketing fit into modern promotional strategy.
Testlet 502

Technology, Economics, and Career Development — Top Topics

20q · 30 min · Shared testlet
Business information systems. Know how businesses use technology and information systems to support marketing operations and decision-making.
Core economic principles. Know how supply and demand and market structures apply to marketing and pricing decisions.
Workplace readiness skills. Know the professional skills students need for career success, including communication, teamwork, and problem-solving.
Career development pathways. Know how to guide students through career exploration and planning within marketing-related fields.
Testlet 501

Financial Literacy — Top Topics

30q · 45 min · Shared testlet
Compound interest and the time value of money. Know how to distinguish simple interest from compound interest, and how the Rule of 72 estimates how long it takes an investment to double.
Credit scores and debt management. Know the five factors that make up a FICO credit score and their relative weights, and the difference between the avalanche and snowball debt repayment methods.
Risk management through insurance. Know key insurance terms — premium, deductible, copayment, coinsurance — and how insurance transfers risk from an individual to an insurer.
Investing principles. Know the risk-return trade-off, the role of diversification in reducing risk, and the basic differences between stocks, bonds, and mutual funds.

Registration, Test Day & Scoring

Here’s what to expect when you register, show up on test day, and receive your scores.

Registration & Fees

Step 2Submit testing eligibility request
Combined (all 5)$169.00
Testlets 227, 228, 229, 502 (each)$31.50
Testlet 501$43.00

Scoring

Cumulative passing score220 or higher
Per-testlet requirementMust meet each testlet’s floor
Wrong answer penaltyNone — answer every question
After testingReceipt of completion provided
Question formatSelected-response only

Test Day

Combined questions130 (5 testlets)
Combined testing time3 hours 15 minutes
Tutorial + NDA+15 min per session
Delivery formatComputer-delivered

Reference Materials

CalculatorNot provided
Formula sheetNot provided
Applies toAll five testlets
Test datesBy appointment, year-round

Who Needs the GACE Marketing (6–12) (716)?

Find out if this is the right exam for your teaching goals.

Georgia Requirement: You need the GACE Marketing (6–12) (716) if you are seeking a Georgia teaching certificate in Marketing Education for grades 6 through 12. You must pass all five testlets (227, 228, 229, 502, and 501) to earn the full certification — meaning a cumulative score of 220 or higher, plus meeting the floor score on each individual testlet.

Shared testlet credit: Testlets 502 and 501 also appear on GACE Business (715). If you have already passed either testlet through the Business exam, you may have credit toward the Marketing exam. Verify this in your Evaluation Systems GACE testing account at gace.es.pearson.com/test/716 before registering.

How to register: Start by creating a GaPSC MyPSC account at mypsc.gapsc.org to get your Georgia certification number. After your eligibility is confirmed, create an Evaluation Systems GACE testing account and register for your testlets. Always verify current certification requirements at gapsc.com.

How to Prepare for the GACE Marketing (6–12) (716)

Here are some tips to help you get ready for each testlet.

  • With five testlets and 130 total questions, this is the longest GACE content exam of its kind — plan your prep timeline accordingly. Give yourself enough runway to cover marketing fundamentals, business skills, the marketing mix, and two shared testlets rather than cramming everything into the final weeks.
  • Testlets 227 and 229 are your largest at 30 questions each — prioritize your study time accordingly. Together they make up nearly half the total questions on the exam, so strong command of marketing fundamentals and the marketing mix carries the most weight toward your cumulative score.
  • If you’ve already taken GACE Business (715), check your testlet credit before registering. Testlets 502 and 501 are identical across both exams. Passing them once through Business means you don’t need to pay for or retake them for Marketing.
  • For Testlet 229 (The Marketing Mix), practice classifying decisions into the correct P. Exam questions often describe a marketing decision and ask whether it belongs to product, price, place, or promotion — practice this classification skill directly using real business examples.
  • Because no calculator is provided, practice pricing and financial calculations by hand. Both Testlet 229 (pricing strategies) and Testlet 501 (Financial Literacy) involve numerical reasoning you’ll need to work through without assistance.
  • Use the Georgia Standards of Excellence for Career, Technical, and Agricultural Education as your primary content reference. The Georgia standards for marketing education tell you what depth of content is expected at the secondary level, and they’re the standard the GACE Marketing exam is built around.

Frequently Asked Questions

Have questions about the GACE Marketing exam? Here are answers to the most common ones.

How many questions are on the GACE Marketing (6-12) (716)?
There are 130 selected-response questions in total. Testlet 227 has 30 questions in 45 minutes. Testlet 228 has 20 questions in 30 minutes. Testlet 229 has 30 questions in 45 minutes. Testlet 502 has 20 questions in 30 minutes. Testlet 501 has 30 questions in 45 minutes. Combined testing time is 3 hours and 15 minutes.
What is the passing score for the GACE Marketing (716)?
You need a cumulative score of 220 or higher, and you must also meet the floor — the minimum required score — for each individual testlet. Meeting the cumulative total alone isn’t enough if you fall below the floor on any one testlet.
How much does the GACE Marketing (716) cost?
The fee for all five testlets in one appointment is $169.00. If you take testlets individually, Testlets 227, 228, 229, and 502 each cost $31.50, and Testlet 501 (Financial Literacy) costs $43.00.
Is a calculator or reference sheet provided for the GACE Marketing exam?
No. No reference materials are provided for this exam. You won’t have access to a calculator, formula sheet, or any other aid during any of the five testlets.
Does the GACE Marketing exam share testlets with the GACE Business exam?
Yes. GACE Marketing (716) shares two testlets with GACE Business (715): Testlet 502 (Technology, Economics, and Career Development) and Testlet 501 (Financial Literacy). If you’ve already passed either testlet through the Business exam, you may have credit toward the Marketing exam.
How do I register for the GACE Marketing (716)?
To register, you’ll need your MyPSC account. If you don’t have one, create an account at mypsc.gapsc.org to receive your Georgia certification number. Once your eligibility is confirmed, create an Evaluation Systems GACE testing account at gace.es.pearson.com/test/716 and register for the testlets you want to take.

Ready to Start Practicing?

Practice questions covering all five testlets — Marketing Foundations (227), Business Concepts and Skills for Marketing (228), The Marketing Mix (229), Technology, Economics, and Career Development (502), and Financial Literacy (501) — aligned to the official GACE 716 blueprint. Detailed answer explanations so you understand not just the right answer, but why it’s right.

Get Free Access — No Credit Card Needed
Sources: GACE Marketing (6–12) (716) official test page (Evaluation Systems of Pearson, 2025–26) — primary source; GACE Assessment Fee Schedule (official PDF) (Evaluation Systems of Pearson) — testlet codes and fees verified; GaPSC — Georgia Professional Standards Commission; Georgia Career, Technical, and Agricultural Education (CTAE); DECA — Marketing, Finance, Hospitality, and Management Education; JumpStart National Standards for Financial Literacy. GACE® is a registered trademark of the Georgia Professional Standards Commission. Evaluation Systems is a division of Pearson. Not affiliated with or endorsed by GaPSC, Pearson, or any state licensing agency. Always verify current requirements at gapsc.com.
Last Updated: September 21, 2026